Hybridity in film is when two or more separate cultures impact the film. Hybridised content
“Blurs the boundaries between the modern and the traditional, the high and low culture, and the national and the global culture”
Thussu, (2006: 175)
Bollywood is one of the biggest film producers in the world, yet in terms of the box office in much of the Western World, most of these films won’t make it to our shores. Many of India’s biggest film stars will never be household names outside of India.
However Bollywood has seen a recent shift in popularity in the west and it’s due to the hybridisation of blending traditional Hollywood cinema with Bollywood themes. The movie Bride and Prejudice released in 2004 was a Bollywood style remake of the classic Jane Austen novel Pride and Prejudice. The film combined both Bollywood and Hollywood actors in an attempt to make a Bollywood style film that would resonate more strongly in the Western World using one of the most beloved english romances as it’s theme. The film received mixed reviews and moderate success grossing about 6.5 Million dollars at the U.S box office (Rotten Tomatoes).
Another film which was highly successful in the Western Market and is often wrongly mistaken for a Bollywood film is the acclaimed Slum-dog Millionaire. This was a film whilst filmed mainly in India, which had a big Hollywood production team behind it, directed by Danny Boyle. The storyline and style of the film is a very typical Hollywood romance. However it borrows content heavily from Indian culture leading to confusion in the West about it’s origin.